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wärmesalbe
Skip itSoft demand (-31.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.97avg listing price — sweet spot $15–$100
Price range
Okay€4.95–€22.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€169K€169K/yr · 230K searches
Review moat
Bad4,373.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-31.8%90-day search growth — must beat 0% to launch