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vitamin d
Worth a lookShows low returns (0.1%), but soft demand (-38.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible€2.3M€2.3M/yr · 1.9M searches
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.78avg listing price — sweet spot $15–$100
Price range
Okay€2.98–€22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,925.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.2%90-day search growth — must beat 0% to launch