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vitamin b5
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.12avg listing price — sweet spot $15–$100
Price range
Good€6.78–€28.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,333.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad€68K€68K/yr · 41K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier