54
turmalin
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-18.3% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Review moat
Good515.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.50avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good€4.03–€36.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay€135K€135K/yr · 344K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch