23
trump
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible89.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.56avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€17K€17K/yr · 128K searches
Growth
Bad-49.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€8.54–€13.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier