46
the ordinary niacinamide
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great€1.1M€1.1M/yr · 1.3M searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good€4.69–€26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.82avg listing price — sweet spot $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad18,792.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand