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the ordinary multi-peptide serum for hair density
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good€14.48avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good€4.69–€26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,901avg incumbent reviews — the moat a new listing must climb
Market size
Bad€71K€71K/yr · 78K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand