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tatami matte
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great150.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great€93.31avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€15.73–€147.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad€40K€40K/yr · 122K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand