68
tape
Launch itA $1.3M/yr market growing +17.1% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Great€1.3M€1.3M/yr · 1.4M searches
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good€4.58–€28.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,670.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Avg price
Okay€11.03avg listing price — sweet spot $15–$100