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stylecraft
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great354.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good€166.87avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay€49.10–€233.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Market size
Bad€32K€32K/yr · 60K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand