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Skip itSoft demand (-36.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.33avg listing price — sweet spot $15–$100
Review moat
Good774.14avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.44–€41.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay€156K€156K/yr · 107K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-36.0%90-day search growth — must beat 0% to launch