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spirulina

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Soft demand (-42.3% this quarter) — this niche doesn't clear our bar today.

Market size 56Growth 4Conversion 79Competition 26Returns 99Price range 62Avg price 76Brand share 35Review moat 48Quality gap 24

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.40

avg listing price — sweet spot $15–$100

Price range

Good€9.96–€23.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€413K

€413K/yr · 336K searches

Review moat

Okay1,700.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Search terms