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spirituell
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Good€13.08avg listing price — sweet spot $15–$100
Review moat
Good1,187.6avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.99–€29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€32K€32K/yr · 303K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand