48
soja
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great258.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great€19.09avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good€1.82–€52.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€230K€230K/yr · 139K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier