50
softlan weichspüler
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€15.88avg listing price — sweet spot $15–$100
Price range
Good€1.81–€49.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good744.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€98K€98K/yr · 177K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand