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Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible€4.7M€4.7M/yr · 14.5M searches
Avg price
Incredible€34.04avg listing price — sweet spot $15–$100
Price range
Great€9.23–€81.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great260.18avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale