51
servietten gold
Worth a lookShows low returns (0.7%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great492.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.50–€19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Avg price
Bad€8.17avg listing price — sweet spot $15–$100
Market size
Bad€44K€44K/yr · 128K searches
Signals No Dominant Brand