45
schulterwärmer
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€21.70avg listing price — sweet spot $15–$100
Review moat
Great289.87avg incumbent reviews — the moat a new listing must climb
Price range
Great€7.02–€40.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€33K€33K/yr · 83K searches
Growth
Bad-62.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier