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schlaftee
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Review moat
Great330.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€1.36–€21.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€86K€86K/yr · 64K searches
Avg price
Bad€7.40avg listing price — sweet spot $15–$100
Growth
Bad-43.6%90-day search growth — must beat 0% to launch