55
schlafmaske
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($4.33–$12.66) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great€1.8M€1.8M/yr · 2.8M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,452.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€7.12avg listing price — sweet spot $15–$100
Price range
Bad€4.33–€12.66cheapest to priciest tracked listing — scored on the share inside $15–$100