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scentsy
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€17.20avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good809.31avg incumbent reviews — the moat a new listing must climb
Price range
Good€8.46–€24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad€39K€39K/yr · 319K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.1%90-day search growth — must beat 0% to launch