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saunahut
Skip itSoft demand (-58.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good€5.51–€35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.22avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,203.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€243K€243K/yr · 819K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-58.2%90-day search growth — must beat 0% to launch