43
sauna peeling
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€4.20–€25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.97avg listing price — sweet spot $15–$100
Review moat
Okay2,932.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad€54K€54K/yr · 83K searches
Growth
Bad-46.2%90-day search growth — must beat 0% to launch