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sandelholz kerze
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,117.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.12–€19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.32avg listing price — sweet spot $15–$100
Market size
Bad€16K€16K/yr · 40K searches
Growth
Bad-53.9%90-day search growth — must beat 0% to launch