43
salzstein
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good857.48avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.05avg listing price — sweet spot $15–$100
Price range
Good€2.30–€27.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Market size
Bad€28K€28K/yr · 64K searches