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rückenwärmer
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€20.05avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great€9.91–€36.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,366.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€32K€32K/yr · 71K searches
Growth
Bad-64.3%90-day search growth — must beat 0% to launch