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Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,951.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.95avg listing price — sweet spot $15–$100
Market size
Bad€100K€100K/yr · 168K searches
Price range
Bad€6.94–€17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-51.8%90-day search growth — must beat 0% to launch