54
reishi
Worth a lookShows low returns (0.1%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.47avg listing price — sweet spot $15–$100
Review moat
Good511.41avg incumbent reviews — the moat a new listing must climb
Price range
Good€9.82–€27.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Okay€227K€227K/yr · 100K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.3%90-day search growth — must beat 0% to launch