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60

raumduft

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 18Conversion 51Competition 80Returns 98Price range 71Avg price 45Brand share 31Review moat 41Quality gap 58

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great€1.6M

€1.6M/yr · 3.4M searches

Competition

Great35%

top-5 click share — an open shelf

Price range

Good€2.40–€45.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€11.44

avg listing price — sweet spot $15–$100

Review moat

Okay2,388.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Products