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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 5Conversion 93Competition 7Returns 99Price range 46Avg price 62Brand share 0Review moat 35Quality gap 57

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.38

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€392K

€392K/yr · 256K searches

Price range

Okay€2.74–€25.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,996.13

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-39.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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