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putzmittel
Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good€282K€282K/yr · 592K searches
Price range
Okay€1.12–€24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,005.38avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€7.89avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch