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70

protein pulver

Launch it

A $8.9M/yr market growing +12.5% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 41Conversion 31Competition 79Returns 100Price range 87Avg price 95Brand share 67Review moat 28Quality gap 72

Market size

Incredible€8.9M

€8.9M/yr · 10.2M searches

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€35.09

avg listing price — sweet spot $15–$100

Price range

Great€8.60–€74.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,681.28

avg incumbent reviews — the moat a new listing must climb