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protein drink
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€23.29avg listing price — sweet spot $15–$100
Review moat
Great236.08avg incumbent reviews — the moat a new listing must climb
Price range
Great€1.57–€60.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad€55K€55K/yr · 102K searches