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philips sonicare ersatzbürsten mini
Worth a lookShows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good906.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.53avg listing price — sweet spot $15–$100
Market size
Good€385K€385K/yr · 141K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€7.20–€20.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand