64
philipps sonicare aufsteckbürste
Launch itA $5.6M/yr market growing +2.0% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible€5.6M€5.6M/yr · 2.7M searches
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great€20.99avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Price range
Good€6.33–€40.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,805.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand