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pheromone parfum woman
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good525.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.70avg listing price — sweet spot $15–$100
Market size
Okay€156K€156K/yr · 396K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.44–€18.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.3%90-day search growth — must beat 0% to launch