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59

ohrenkerzen

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 11Conversion 97Competition 35Returns 98Price range 76Avg price 39Brand share 64Review moat 69Quality gap 92

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great€4.12–€49.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good752.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good€290K

€290K/yr · 185K searches

Avg price

Okay€10.65

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

Products