65
nello supercalm
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible74.12avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€23.73avg listing price — sweet spot $15–$100
Price range
Great€13.56–€36.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad€94K€94K/yr · 82K searches