54
nackenwärmer
Worth a lookShows a sweet-spot price point ($26.74 avg), but soft demand (-55.9% this quarter) keeps it on the watch list.
Avg price
Incredible€26.74avg listing price — sweet spot $15–$100
Price range
Great€10.99–€45.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good€600K€600K/yr · 571K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,464.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-55.9%90-day search growth — must beat 0% to launch