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Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.04avg listing price — sweet spot $15–$100
Review moat
Good703.87avg incumbent reviews — the moat a new listing must climb
Price range
Good€9.10–€28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad€80K€80K/yr · 57K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch