54
mutaflor
Worth a lookShows low returns (0.1%), but soft demand (-41.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€25.83avg listing price — sweet spot $15–$100
Price range
Great€4.61–€51.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,596.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay€126K€126K/yr · 124K searches
Growth
Bad-41.1%90-day search growth — must beat 0% to launch