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56

mundspülung

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 22Conversion 95Competition 63Returns 100Price range 33Avg price 24Brand share 29Review moat 49Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.6M

€1.6M/yr · 1.5M searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,604.05

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€2.12–€21.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.58

avg listing price — sweet spot $15–$100

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

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