52
multivitamin
Worth a lookShows low returns (0.1%), but soft demand (-28.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great€1.5M€1.5M/yr · 4.3M searches
Avg price
Great€18.38avg listing price — sweet spot $15–$100
Price range
Good€3.69–€44.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,309.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.1%90-day search growth — must beat 0% to launch