48
mixer to go
Skip itSoft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€33.48avg listing price — sweet spot $15–$100
Price range
Great€12.87–€67.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,404.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€133K€133K/yr · 262K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.6%90-day search growth — must beat 0% to launch