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mentholkristalle
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good804.09avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Market size
Okay€168K€168K/yr · 157K searches
Avg price
Okay€10.09avg listing price — sweet spot $15–$100
Price range
Okay€6.78–€18.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf