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Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.86avg listing price — sweet spot $15–$100
Review moat
Bad4,360.89avg incumbent reviews — the moat a new listing must climb
Price range
Bad€4.10–€16.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€27K€27K/yr · 81K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch