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lazies
Skip itPrices mostly outside the sweet spot ($4.64–$14.73) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great489.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad€8.43avg listing price — sweet spot $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad€10K€10K/yr · 24K searches
Price range
Bad€4.64–€14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier