60
lavendelöl
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Growth
Good+57.7%90-day search growth — must beat 0% to launch
Market size
Good€571K€571K/yr · 542K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,302.68avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.14–€20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.51avg listing price — sweet spot $15–$100