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lavendel raumduft
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,613.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay€260K€260K/yr · 316K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.76–€25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.4%90-day search growth — must beat 0% to launch