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Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good€4.18–€26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€241K€241K/yr · 572K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.29avg listing price — sweet spot $15–$100
Review moat
Bad11,936.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand